We all know the Phoenicians were trading olive oil thousands of years ago. This resource has always been a key part of Mediterranean culture, and the craft is truly ancestral—especially in Lebanon. The problem is that the country has no real structure to actually deploy this wealth. No cooperatives, no export incentives, no organized logistics. And yet, it’s some of the best olive oil on the planet, coming from some of the oldest olive trees in existence.
In the absence of any real structural tools, we had to do everything manually. We sent our own people to Lebanon to collect as much formal and informal information as possible on olive oil production in the country. We concluded that the South offers the best quality, but this region—hit hard by the 2024 and 2025 war—saw a major drop in cultivation. Those years were rough, but we still contacted every single family in the village of Kawkaba. They agreed to sell us their surplus so we could bring this heritage to the rest of the world.
This project isn’t just about selling olive oil. It’s about giving value to families who have protected these trees for generations, and about reconnecting a product of immense quality with a world that forgot where real olive oil comes from. What we’re building is simple: a direct, honest bridge between a village that has suffered and markets that are finally ready to appreciate true craftsmanship. And none of this would have been possible without our agents in Lebanon and Canada, who handled the fieldwork, the communication, and the logistics with total dedication. Thanks to them, this project became real and this is only the beginning.
